Opening an envelope can be surprisingly exciting, and 75% of people purchase as a result of direct mail. By linking the power of paper with the efficiency of electronics, we can streamline our communications and help maintain the best environmental and social balance possible. One interesting fact, however is that printing is the only medium with a one-time carbon footprint. All other media require energy every time they are viewed. For example, burning a CD alone produces 4 times as much CO2 as printing a single annual report. Perhaps you should print that email?
- Spam emails sent annually, have the footprint of driving a car around the globe 1.6 million times.
- Advertising mail is 3 times more likely to be opened than email or telemarketing as it puts the reader in control.
Paper messages do not get spammed. Learn more about the importance of print marketing